Bruce’s dad was a dirt-moving contractor, so he’s been around heavy equipment all his life. That made him the ideal person to help Prins design an insurance program specifically for our State Land Improvement Contractors of America (LICA) program, which is now endorsed by 15 different state chapters. Bruce thought insurance was just a reliable 8 to 5 weekday gig when he came to Prins way back in 1994. Now he knows it’s so much more.

“I really enjoy meeting and learning about new people and showing them how insurance can work for them,” he says. “Everyone needs an accountant, lawyer, mechanic ― I want to be their go-to guy for insurance.” When he’s not in the office, look for Bruce out and about, supporting the local community, or spending time with his family, collecting ball cards or traveling.